What would a supermarket look like if it was run by someone who thinks like the Google management? What about an airline? A restaurant? This book is not about Google - it's about the way managers of companies successfully using the 2.0 era think.[quote: The publisher]In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Googlethe fastest-growing company in historyto discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everythingfrom corporations to governments, nations to individualsmust evolve in the Google era.Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question.The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you.[/quote]An interesting book that offers many unexpected insights and great ideas. I personally find it a bit overenthusiastic; for example, the chapter on car manufacturers doesn't seem to have much to do with car manufacturers. Still - if you're after a fresh point of view on 21st century economics, this book is a good one.