Super Bowlwinning coach and #1 New York Times best selling author Tony Dungy has had an unusual opportunity to reflect on what it takes to achieve significance. He is looked to by many as the epitome of the success and significance that is highly valued in our culture. He also works every day with young men who are trying to achieve significance through football and all that goes with a professional athletic careersuch as money, power, and celebrity. Coach Dungy has had all that, but he passionately believes that there is a different path to significance, a path characterized by attitudes, ambitions, and allegiances that are all too rare but uncommonly rewarding. Uncommon reveals lessons on achieving significance that the coach has learned from his remarkable parents, his athletic and coaching career, his mentors, and his journey with God. A particular focus of the book: what it means to be a man of significance in a culture that is offering young men few positive role models.

From the Inside Flap
Success is uncommon, therefore not to be enjoyed by the common man.
Im looking for uncommon people.

When Coach Cal Stoll spoke these words to Tony Dungy and the rest of the freshman football team at the University of Minnesota, he likely had no idea how they would be remembered. Dungy carried them with him through his days as a student, as an NFL player, and as the first African American coach to win the Super Bowl. Today, he thinks they are words that the world needs to hear more than ever before.

Tony Dungy believes that his primary job as a coach is to build men worthy of being role models to a nation of boys who look up to them: Men of character, integrity, and courage. Men with both confidence and humility. Men who know the value of family and faith as well as career. And his message to them about how to attain real significance in life is one that many peoplenot just football playersare desperate to hear.

In a culture that defines success by the size of your salary or by the media frenzy surrounding you, Tony Dungy offers valuable insights on achieving uncommon success and real significance. They just may be the most important lessonson and off the fieldthat can be applied to your life today.