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The Ultimate Book of Business Creativity: 50 Great Thinking Tools for Transforming your Business
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From the Inside Flap
The Ultimate Book of Business Creativity Consultants charge thousands a day to help you think differently about your business,what you do in it and how you can revolutionize its performance. If you went to every conference that offers you new ways to motivate people, generate ideas and get more out of yourself and your colleagues, you would never be in your office. So how else can you harness all these great ideas and put them to work in your business? The Ultimate Book of Business Creativity brings together for the first time all these tools for generating breakthrough ideas — free from consultants’ hype. Ros Jay gives a concise and practical overview of each and explains exactly how they can be used in different business contexts, and how you and your business will benefit from them. From brainstorming and telecottaging to transactional analysis and NLP, every page of The Ultimate Book of Business Creativity will inspire you to think about your business in a radically different way. More Ultimate Books from Capstone The Ultimate Book of Business Brands The Ultimate Book of Business Breakthroughs The Ultimate Book of Business Creativity The Ultimate Book of Business Gurus The Ultimate Book of Business Quotations The Ultimate Book of Business Thinking The Ultimate Book of Investment Quotations The Ultimate Entrepreneur The Ultimate Investor
From the Back Cover
7 x 7 Technique • Analogies and Metaphorical Thinking • Association Assumption Reversal • Attribute Listing • Brainstorming • Brainwriting Conscious Intuitive Techniques • Crawford Slip Method • Delphi Technique • Discontinuity • Drawing Techniques • Excursion Technique FCB Grid • Forced Relationship • Force-field Analysis • Gordon/Little Technique • Involving an Outsider • Left-brain/right-brain Thinking Lotus Blossom Technique • Mind-mapping • Morphological Analysis • Nominal Group Technique • Pattern Language • Problem Reversal Questions • Random Stimulation • Rice Storm • Scenarios • Sensory Images • Six Thinking Hats • Storyboarding • Synectics • Two Words Technique • Unconscious Intuitive Techniques • Verbal Checklist An Ultimate Book from Capstone
11/08/2000
This book provides a clear, concise guide to creativity techniques. The introduction stresses the need for quantity to create quality when generating ideas. Each of the 50 techniques is outlined in a few pages with a clear focus on practical application. If you want a book with a lot of theory behind creativity this is not for you, but if you want to actually get started, this book can help (fast). The book covers both individual and group techniques and also categorises the techniques for either problem solving or idea generation. This book will prove very useful whether you are looking to improve your own creativity, or get the best out of others. Highly recommended.
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