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The Information E-Conomy: Business Strategies for Competing in the Global Age
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From the Publisher
Colin Turner is Principle Lecturer in Business Strategy at the University of Huddersfield (UK). He has written a number of books on telecommunications and business policy, and has contributed extensively to publications on all aspects of the information society and business. He also acts as a consultant to a number of public and private sector organizations that are implementing information society strategies.
About the Author
Huddersfield University Business School
16/04/2003
The information presented in this book, is like its style and presentation, simple, immediately accessible and implementable.
The book may not apply to highly trained and experienced web designers, but will serve as a terrific information source for non-ICT people that need to get an immediate grasp of the key concepts, the terminology, the possible applications and ultimately in implementing the strategies and ideas.
This is a terrific, and ongoing introduction into this important area of website marketing.
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