The Consumer or Else!: Consumer-Centric Business Paradigms
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The Consumer or Else!: Consumer-Centric Business Paradigms
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A Customer
A COMPREHENSIVE and contemporary view | 
02/06/2004
02/06/2004
centric business paradigm is a must for businesses to have in order to survive and grow in the twenty-first century. . . . HIGHLY READABLE. . . . CHOCK FULL OF FACTS about demographics, globalization, technology, and internal business processes."
Reviewed By: Jagdish N. Sheth, PhD, Charles H. Kellstadt Professor of Marketing, Goizueta Business School, Emory University
A Customer
Schuster and Dufek present A COMPELLIN |
02/06/2004
02/06/2004
DRIVEN MARKETPLACE and how successful companies are thriving by adopting collaborative business practices and new business processes focused on delivering superior consumer value.
Reviewed By: Ralph W. Drayer, former Chief Logistics Officer, The Proctor & Gamble Company
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