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Scrappy Startups: How 15 Ordinary Women Turned Their Unique Ideas into Profitable Businesses
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From
Without doubt, the growth engine of the U.S. economy, yesterday and tomorrow, is the startup of entrepreneurial businesses, the majority owned by women. Wisconsin-based coach and author Keveles (Fired for Success: How to Turn Losing Your Job into an Opportunity of a Lifetime!, 1990) tunes into the passion and commitment fueling the beginning of a company via her interviews-conversations with 15 female CEOs. Her three-stage framework—dream, courage, and action—becomes the structure for the book, although at times it is a challenge to differentiate between and among these three phases. Nonetheless, ignore the touchy-feely how-tos and concentrate on the personal and heartfelt stories. Canadian Bev Halisky founded the Driving Miss Daisy franchise, transportation services for the elderly; Sarah Chayes started a soap-making cooperative in Afghanistan; and Taryn Rose is the former owner of the eponymous good-for-your-feet women's shoe manufacturer. Too bad that the conventional female businesses—that is, lifestyle products and services—are overrepresented (along with a rather stereotyped cover image); use the conversations as inspiration, not gospel. --Barbara Jacobs
Review
"Aiming to share stories of role models with other women, Keveles, a career and life coach and trainer, relates how 15 women entrepreneurs started successful businesses with little money, in the auto, clothing, food, music, and other industries. She demonstrates how each woman represents part of her 'Dream, Courage, Action' coaching model, how to follow the model, and what can be learned from them."
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Reference & Research Book News
22/01/2012
The deep and insightful stories showcased are reflective of the writer's intuitive skill as an interviewer and a Master coach. Melanie's natural empathy, extensive training and years of experience are evident in the breadth of the stories and in the subtle and provactive questions posed to the reader throught the book. What a gift to have all this expertise at one's fingertips!
Each of the Startup accounts elicited within me such a fire of enthusiasm that I frequently needed to deter briefly from reading in order to visit the entrepreneurs websites to see what they had created! I challenge you to read one of their stories from beginning to end without doing the same!
31/10/2010
A truly inspiring, user-friendly guide to achieving that dream for your own business. The enthusiastic, easy to read rhythm of Ms. Keveles' writing kept me engaged and eager to learn more. Her well-designed steps to success are simple to understand and easy to follow, as documented by the amazing stories of ordinary women seeing a need and creating a successful business to meet that need. I urge anyone who is harboring an entrepreneurial concept or has even a vague idea ruminating, don't hesitate a moment longer. Read this book NOW and begin your adventure!
01/01/2010
If you're looking for inspiration on how to make your entrepreneurial dreams come true, buy this book. (And PLEASE don't judge this book by-step approach to really making it happen for yourself, using the fascinating examples of women putting together businesses we would all be proud to own.
The author is a coach who has put in the last 15 years into studying exactly how you take an idea and make it profitable. This is the book that will inspire you and equip you with what you need to get started.
I don't think she'd mind if you used an old grocery bag and turned it into a book cover like you did in high school
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