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101 Ways to Really Satisfy Your Customers: How to Keep Your Customers and Attract New Ones
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Full of practical tips to improve customer service and maintain a level of excellence, this resource helps businesses attract new customers and keep regular customers coming back. Suggestions include understanding customers, using a personalized approach, managing customers over the Internet and telephone, overseeing internal customer service, and stepping in when things go wrong. Helpful tips, such as giving regular customers a contact number for outside normal business hours, offer great ideas for speeding up customer-service transactions for busy owners and managers. Also included are checklists to gauge customer service satisfaction, handle customer complaints effectively, and analyze competition efficiently.

16/04/2009
Full of Good Ideas but...
This book has some really good ideas. However it should mention that the book is designed for businesses who employ staff. As a one person business there were many ideas that I couldn't use - such as telling your staff how to approach customers, getting feedback from staff, watching your staff while they are dealing with customers etc
I found myself skipping over pages to get to the next idea that was applicable to my situation.
If you don't employ staff you may be a little disappointed in this book as it has many tips you can't use. If you do employ staff - you'll probably love this book as you'll be able to use them all.

25/04/2008
Its too easy really
The best thing about this book is that you can start at Number 1 and continue implenting idea after idea until you reach 101. Actually, the best bit about the book is that you get a surprise when you hit 101 - because your journey is not over yet.
Each idea contained within these pages will raise your service standards a little more and if you could do say 25-30 of them on a regular basis, you would be so far ahead of the competition they would be considering closing

21/05/2003
Perfect and practical ideas!
This book is very valuable and practical. OVer and over again when I read this book I thought; "wow, that idea I gotta implement right now". Its very down to earth and doesnt just talk about the stuff, It tells you the nuts and bolt on how to implement it! This book is great and I highly recommend it!
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